Virtual events for nonprofit organizations have become the new success story during the Covid pandemic. Learn more about the best practices on raising money and attracting attention to your cause virtually.

As fundraising consultants, we watch our clients deal with high-stress levels on a daily basis. Raising money is a daunting task, especially when the goal is in the millions. Our work offers many opportunities for feeling afraid, dismayed, and discouraged. It’s vitally important that those leading the fundraising effort stay aware of the energy and attitude they share with their team. The team takes its cues from its leaders.

No one knows for sure what will happen this year. I sincerely hope we don’t experience a repeat of 2008-2009. Not only was my fundraising job extremely stressful, but my husband got laid off in October 2008 as well. So, yeah, I’m not excited about doing THAT again. That said, I thought this might be a good time to share my experience of raising funds during that awful time known as “The Great Recession.”